National Cereal Festival Returns to Battle Creek June 13

The National Cereal Festival will return to downtown Battle Creek on Saturday, June 13, offering a free morning of food, entertainment, and family activities. The annual event celebrates the city's legacy as the birthplace of the cereal industry.

Organizers have scheduled the festival from 8 a.m. to noon along McCamly Street, stretching from Michigan Avenue to Hamblin Avenue in the heart of downtown Battle Creek.

What's on the Menu

True to its name, the festival delivers on breakfast promises. Attendees can enjoy:

• Free cereal with milk and juice
• Live music throughout the morning
• Games and competitions for all ages
• Vendor booths featuring local businesses
• Children's activities and family-friendly entertainment

A Cereal City Tradition

Battle Creek earned its nickname as the "Cereal City" more than a century ago when W.K. Kellogg and C.W. Post established their breakfast food empires here. The Kellogg Arena-presented festival honors that heritage while bringing the community together for a morning of nostalgia and fun.

The event has become a beloved annual tradition for Battle Creek residents and attracts visitors from across Michigan who want to experience a piece of American breakfast history.

Plan Your Visit

The festival takes place rain or shine along McCamly Street. Attendees should plan to arrive early for the best experience, as popular activities and free cereal servings tend to draw crowds quickly. Street parking is available throughout downtown, and several public lots are within walking distance of the festival grounds.

Whether you are a lifelong Battle Creek resident or visiting for the first time, the National Cereal Festival offers a unique taste of local history with a side of community spirit.

Frequently Asked Questions

Q: When and where is the National Cereal Festival in Battle Creek?
A: The festival takes place Saturday, June 13, from 8 a.m. to noon along McCamly Street in downtown Battle Creek, from Michigan Avenue to Hamblin Avenue.

Q: Is the National Cereal Festival free to attend?
A: Yes, admission is free. The event includes complimentary cereal, milk, and juice while supplies last.

Q: What activities are available at the National Cereal Festival?
A: The festival features live music, games, competitions, vendor booths, and children's activities throughout the morning.